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About.
Gina Palermo MacFarland is a seasoned creative and marketing professional with experience spanning marketing, graphic design, applied arts, entrepreneurship, and corporate environments. Her unique perspective allows her to approach business challenges from both a hands-on entrepreneurial and enterprise-level viewpoint.
“I’m just an all-around creative. I see the world through a unique lens, and thanks to God’s grace, I’m fortunate to have talents that complement one another.”
Her diverse skill set includes graphic and web design, photography, video & editing.
Education & Early Career
Gina holds a Bachelor of Applied Arts from American InterContinental University (formerly The American College of the Applied Arts) in Atlanta, Georgia.
Her early career combined the performing arts, design, and business. As a costume designer for the Southeastern Savoyards, a light opera company, she also served as assistant to Billy Densmore, Director of the Northside School of the Performing Arts—the first magnet program established by the Atlanta Board of Education.
Encouraged by ballet instructor Stanly Zompakos, who had danced with George Balanchine’s New York City Ballet, Gina began designing costumes for school productions. Over five years, she created costumes for 45 productions and designed custom clothing for 95 women, using the work to help fund her college education.
Architecture, Planning & Marketing
After leaving the theater world, Gina became Office Manager for Taylor & Williams Architects, where she supported projects connected to the American Institute of Architects (AIA). She also helped coordinate an architectural tour of Atlanta’s newly constructed IBM building.
She later worked with the AIA on the RUDAT (Rural Urban Design Assistance Team) project supporting Atlanta’s preparation for the 1996 Olympics. Working with city planners from across the country, she helped coordinate a major urban planning initiative whose final report was presented to Atlanta’s mayor.
Gina then served as Marketing Director for the Midtown Alliance (formerly the Midtown Business Association). She coordinated monthly events, large-scale programs of more than 1,500 attendees, advertising initiatives, and communications with Midtown business leaders during a significant period of growth and redevelopment.
Entrepreneurship
Following her marketing career, Gina launched a small manufacturing business creating high-end, handcrafted functional art and gift items. She designed and produced the products herself and sold them through prestigious juried sections of the Atlanta and New York Gift Marts.
The business grew to more than 100 retail accounts across the United States and Europe and operated successfully for seven years.
Corporate Creative & Marketing Experience
Gina later joined Thomas Eye Group, where she handled marketing projects, interior design, IT support across nine locations, and office management.
She then became a Creative Specialist with IHG Hotels & Resorts at its Atlanta corporate office. Her work supported multiple IHG brands, including Crowne Plaza, Holiday Inn, Holiday Inn Express, InterContinental Hotels, Hotel Indigo, Staybridge Suites, and Candlewood Suites.
Her responsibilities included creating digital advertising, web banners, landing pages, hotel-search assets, photography, video, and internal marketing materials. She also collaborated internationally with marketing teams, helping reduce the need for costly outside creative and production vendors.
ProMotion Online
For the past 15 years, Gina has continued her work through ProMotion Online, helping businesses develop and execute their branding and marketing strategies.
Her services include:
- Branding and marketing strategy
- Graphic and web design
- Websites and e-commerce
- Print materials
- Email marketing and newsletters
- Photography
- Video and editing
- Custom marketing assets
“I find out what a client’s marketing needs are, and then we set out to build the assets.”
Gina’s strength lies in bridging creativity and business strategy—helping organizations turn ideas and marketing objectives into polished, practical assets that support growth.